What? You’ve never had Lay’s Mexican Tomato Chicken flavor potato chips???
The Bearded Giant learned early in his travels to China that the snack food offerings were rather, uh, different here. Not just the local snacks that you won’t find anywhere else. Every part of the world has those. But famous companies that you know and trust experiment with flavors in other countries you will never see in the US. This is the first of an ongoing series of snack food reviews, as The Bearded Giant eats his way through Changchun’s many delights (even those found in a convenience store).
With its festive magenta packaging, the enticing images of a sliced tomato and a tureen of some random yellow substance that is neither tomato nor chicken (I hope), and the promise of “Classic Great Taste”, I have no doubt that you would jump at the chance to try these tasty snacks. The Bearded Giant certainly did.
At first taste it is clear that the flavor designer has never been to Mexico. At second taste, there are serious questions about whether the flavor designer has ever tasted chicken. You know how everything tastes like chicken? And you can just describe any random food by saying, “Oh, it tastes sort of like chicken”? Well that doesn’t apply here. The Bearded Giant is confident that you could offer these chips to 1,000 people and ask them what flavor it is, and not one would offer “chicken” as an answer. Tomato? Ok, we will give them tomato. An overly sweet, sort of tomatoey flavor, that kind of attempts to be BBQ but gives up halfway through and settles for mediocrity.
I take it back. This is the flavor of potato chip that would be designed by someone who only knows Mexican from eating Taco Bell (but forgot to ever try the Fire Sauce). Bland, dumbed-down for mass consumption, and altogether disappointing.
On a scale of 1 to 5, The Bearded Giant gives these 1 1/2 tureens of yellow goo and a slice of tomato.